Google AdWords - What Is a Good Click Through Rate?

Google AdWords is of course the major PPC search advertising system, a very good system to drive targeted traffic to your site using Google Adwords campaign. However, you need to understand every thing about Adwords CTR, and how it actually work in order to lower CPC at the same time increase Click Through Rate so as not to waste your hard earned money.

CTR is the percentage of targeted prospects that really click on your ad. To be more general, it is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Your ad and keyword each have their own CTRs, unique to your own campaign performance. If you are able to increase Click Through Rate (CTR), you will get the following result; increase website traffic, and lower CPC. Google Adwords professionals suggested that, an average Click Through Rate is between 2-3%. To me, as an internet marketer, getting 3% or more CTR is of course a good Click Through Rate to start with, and which can be improved upon over time.

 Keyword research is a very important factor to always consider in Adwords CTR, you can use a free Google Adwords keyword tool, and the main reason is that, a well-targeted keyword that displays a closely related ad stand the possibility to get a higher CTR than just a general keyword with non targeted ad. The more your keywords and ads relate to each other and to your products and services, the more likely your targeted audience will click on your ad after searching on your keyword phrase. Highly targeted keywords will keep away non buyers and definitely will increase Click Through Rate.

Click Through Rate (CTR) is as well employed to check your keyword's Quality Score. Higher CTR and Quality Score can lead to lower costs and higher ad position. Simply note that, Quality Score for each of your keywords or keyword phrases is figured out by the Google AdWords system. It put certain criteria into consideration to assess how relevant your keyword is to your ad campaign and to a surfer's search query. In conclusion, a high Quality Score means that your keyword will improve your ads in a higher position and at a lower cost per click (CPC).